International Motor Show is really all

International Motor Show is really all about the spectators both those looking and those planning to buy. There is plenty of royalty in the Middle East, and sheikhs and shahs were showing up by the dozen. High-power business executives and celebrities were also in attendance to see the latest and greatest vehicles. The list also extended to overseas buyers and others looking for the hottest design that could really get their business booming.

The launch of a special edition Car

With the launch of a special edition car, thousands of people showed up simply to see what was under the curtain. There were also many contests going on, like the Noise Pollution - A sound and style competition. This was a knock-down, drag-out battle to see whose audio system reigned supreme. A similar contest was held for the best Enviro-Zone - A green car.

Icon of Automobile History motors

Assuming that we all work our pay plans to maximize our own ROI in our chosen careers in the automotive advertising industry, I thought I would share some best practices regarding an auto dealership's Internet sales processes with my fellow automotive advertising professionals to help them better serve their auto dealer clients. Not all of the situations I discuss will apply to every auto dealership so take note of ones that do and save the others for future reference in case they surface in some other form.