The launch of a special edition Car

With the launch of a special edition car, thousands of people showed up simply to see what was under the curtain. There were also many contests going on, like the Noise Pollution - A sound and style competition. This was a knock-down, drag-out battle to see whose audio system reigned supreme. A similar contest was held for the best Enviro-Zone - A green car.

Icon of Automobile History motors

Assuming that we all work our pay plans to maximize our own ROI in our chosen careers in the automotive advertising industry, I thought I would share some best practices regarding an auto dealership's Internet sales processes with my fellow automotive advertising professionals to help them better serve their auto dealer clients. Not all of the situations I discuss will apply to every auto dealership so take note of ones that do and save the others for future reference in case they surface in some other form.

The role of the automotive advertising

The role of the automotive advertising agency in today's consolidating auto industry must change to accommodate the needs of the auto dealers that they serve. Reduced sales volume and profits have forced auto dealers to reduce their automotive advertising budgets and sales staff. As a direct result, automotive advertising agencies are being challenged to deliver more for less and reduced budgets and floor traffic suggest that they must increase their areas of responsibility to justify their agency fees or risk losing accounts.